Kahua

Kahua provides promotional services to record labels to help their music stand out from the crowd.

Kahua Music Promotions - www.kahua.co.uk

The company and requirement
Kahua provides promotional services to record labels to help their music stand out from the crowd. Their core services target club DJs, press and specialist radio shows worldwide and are designed to get their client’s music to the key players. They also offer independent consultancy and business development services to the music promotion industry. The company is a Digital City Business Virtual Partner.

What was delivered?
They participated in the Interim Sales & Marketing Director Programme (iSD) which we developed. This was designed to equip DCB client companies with the awareness and skills necessary for them to be able to develop and grow. I worked closely with these companies for a period of six months to put in place a clear strategic plan and help to arm them with the know-how and methods that are required for success. The businesses receive the required coaching that empowers them to be capable of going forward with an ongoing market penetration capability to drive their own sales in a successful and profitable manner.

The experience
Ian Straker, Managing Director explains:
“Absolutely spot on as far as I’m concerned – it’s the ideal initiative and pitched at the right level for businesses who have achieved a certain level of success on their own and need assistance getting to the next stage. It’s certainly better and more useful than any other ‘business development’ programme I’ve been involved with and the fact it’s over a prolonged period of time means that there is a lasting value. The iSD programme has already had a large impact on my business (more focus, clearer future direction, better practices, rationalisation and restructuring) and will undoubtedly continue to have a lasting effect.”

The partnership
Ian commented:
“I think we developed a good working (and personal) relationship. There was a few times earlier on where I felt that I was simply presenting ideas to get approval on or was being nudged in directions where I wasn’t totally comfortable. Over time, however, I think it definitely became more of a team effort with specific goals and strategy in place. One thing I always liked was leaving each meeting with a clear set of actions, even if there was usually too much to try and fit in before the next meeting!”

How they will progress
After the initial period, we maintain on-going contact with the company to maintain the advantages gained and fine tune their approach. Ian concludes:
“I would find it useful to keep in touch with you from a ‘mentoring’ perspective going forwards – maybe an hour or two every couple of months just to discuss progress and get some input on general direction.”